Instead of making them search through our homepage, go through our services, and then finally find the page that they're looking for - we have a chatbot on our homepage that simply says, " I'm HIVE Bot and I'm here to help you find what you're looking for. SEO, pay-per-click, public relations, amongst others. Sometimes they're looking for a topic, service line, or solution or maybe they're just doing their research.įor example, when someone comes to the HIVE Digital Strategy website, they can be looking for any number of subjects - inbound marketing, website design. Sometimes a user isn't simply looking for one answer. So, by monitoring their activity and understanding their likely questions, you can create a chatbot that handles all the heavy lifting of directing them to their answers or even giving them the answer up front. You probably know what questions someone is going to have even before they do. You know your product/service inside and out. Once your have figured out the answers that your users are searching for, answer them. Is hiding that information from your competitors really worth losing sales? Whether it's fear that a competitor will rip off your secrets or even that they'll use your pricing against you, you need to realize that if a competitor really wanted to get those answers, they'd find a way. Many businesses that we talk to are scared to give away all of their answers. Whether that is something as simple as pricing or maybe more in-depth answers about your product or service, it's imperative that you answer these questions and make it as easy as possible for your users to find those answers. So many websites simply do not answer the questions that their users are searching for.
#Hubspot chatbot software
In order to track your user behavior, we recommend utilizing a heat mapping software like Hotjar. Are they looking for specific answer on your page? Are they looking for a different page? Are they looking for a specific product?īy tracking how your users are utilizing each page on your website, you can create a custom chatbot for each page that answers those questions, helps your users find the items they are looking for, and thus close more business.
One of the best ways to use a chatbot is to truly understand what people are looking for. So what should you use a HubSpot chatbot for? Track your user behavior Instead, they are opting for chat options. Users are becoming less and less willing to search your website for what they're looking for. The way that people are using websites is changing. So how do you go about growing your business, increasing sales, and engaging your prospects if they don't actually talk to you? In fact, b y 2020 it is estimated that 85% of consumers will engage with businesses without ever interacting with another human being. They're judging your solutions, products, services, etc. They're making decisions before talking to your business.
Consumers are less reliant on sales people than they've ever been and that's only going to become more and more true in the coming months and years. As the world continues to evolve, so does the way that we use technology and websites.
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